Archive for April, 2010

My Apple Story

Blogon April 2nd, 2010No Comments

I started using an Apple Macintosh Macbook laptop almost 2 years ago.  Before that, I had used two PC’s.  One was a Compaq laptop during undergraduate and the second was a Dell desktop that I used for roughly 5 years.  I love my mac.  Who knows what will be available in the future, but at this point, I can’t imagine ever straying from Apple products.

As to the difference between PC’s & Mac’s, I had a friend tell me once that on a Mac, if you think you can do it, chances are you can.  It just works.  It’s intuitive.

One reason that I purchased my Mac a few years ago was because I wanted to learn how to use one.  If I ever needed to borrow a computer or use a Mac, I wanted to be able to know how to navigate the computer.  Up to that point, I had been pretty scared of Apple computers because I didn’t know how to use them.  They were different than PC’s.  Turns out it was pretty easy to use.  I love simple differences like being able to use the mouse pad on the laptop to easily scroll up & down on a screen.  You can’t do that on a PC laptop without using the scroll bar.

It’s funny now being a Mac owner.  When I run into other Mac owners, I always hear them say that they love their Mac.  I never hear PC owners say that.

Step 1 – Get Your Company Online

Blogon April 1st, 20102 Comments

One of the first items I have most of my clients do is to submit their information to Google Local Business Center.  In doing so, Google finds out the important information about your business.  That information then shows up in the “Local Business Results” section of a Google Search Result, just like this image:

So, without having anything else online, you could hypothetically get in the top placement in Google for your local business without spending any time on Search Engine Optimization.

Here are the steps on how to do that:

  1. Go to http://www.google.com/local/add/
  2. If you already have a Google account, enter your email & password.  If not, no problem, just click ‘Sign up now >>’
  3. If you don’t have an account, the first page will be setting up your account.
  4. If you do have an account, click “Add a New Business” after you have signed in.
  5. After doing that, you will be asked specific questions about your company.
  6. Be sure to add all 5 allotted fields to Category.  Just start typing aspects of your business and Google will give you good ideas.  This is important as it will determine what search terms your business shows up for.
  7. Click next and add all additional information.
  8. Google will then ask to confirm that you who you say you are by calling your telephone or mailing a letter to your company address.  Through the call or letter, you will receive a PIN # that you will then need to type in.
  9. After that, you are done.  Google should have your listing up within 24 hours.
  10. You can then sign back in to your account to see how many times your listing has shown and how many times people have clicked on it.

The best news is that this is completely free to do.  I also recommend doing the same thing for Yahoo’s Local Business section.  The link to do that is – http://listings.local.yahoo.com/csubmit/index.php

How to Add & Adjust an Image in Microsoft Word

Blogon April 1st, 20102 Comments

You’ve just typed up a masterpiece, and all that’s remaining is that beautiful image to adorn the right side of your document.  But you go to insert an image, and it gets inserted within text, on the left side of the screen, and you just can’t seem to move it.  Frustrated yet?

Here are instructions on how to add and adjust an image within Microsoft Word.

  1. Place your cursor where you would like your image to be located.  Your cursor will likely be on the left-hand side of your document.  Even if you want your image on the right-hand side, place your cursor at the level you would like the image.
  2. Go to the Menu item Insert -> Picture -> From File…
  3. Choose the image from your computer and press the Insert button.
  4. Now, right-click directly on the image and choose the Format Picture option.
  5. Find the area that refers to the Layout of the image.
  6. Choose the “Behind text” option and click ok.
  7. You can now move the image wherever you want on the screen, even behind text.
  8. Also, after clicking on the image, you can adjust the size of the image (preferably smaller, you will distort the image if you try to go bigger) using one of the corner dots to drag that inside.

And there you go, you have added an image to your Word Document that you can move with ease.  If you have any questions about the process, please respond by issuing a comment below.

How to Write a Blog using WordPress

Blogon April 1st, 2010No Comments

I have included instructions below on how to add a simple blog entry within WordPress. I use WordPress as a content management system for many of my websites and usually provide these instructions to my clients on how to enter their own blogs.

  1. Log into the back end of your website and you will come to the main screen of the administrator area.
  2. Under the menu item ‘Posts,’ click on ‘Add New.’
  3. Your cursor will start in the Title area.  Write a title for your blog posting.
  4. Below that, you will see an area that looks much like a word document.  Begin typing your blog in this area.  You will find that you can bold words, underline, etc by using the buttons in that area.
  5. To add an image, click the button that looks like a square right next to the Upload/Insert text above the post entry area.  This will load a pop-up screen where you can upload an image from your computer, or type in a URL of an image.  Be sure to choose the size and alignment for the image before clicking “Insert into post.”
  6. Look to your right and you will see an area titled ‘Post Tags.’  Please write in the most important keywords associated with your article.  These will be important for the Search Engines finding your blog.
  7. When you are ready, click the blue “Publish” button to your right.
  8. Congrats!  You have just added a blog to your site.
  9. Take a look at the blog at www.globalsalesgrowth.com/blog