About
I got into website development by mistake. Or rather, it wasn’t part of the plan.
I went to graduate school to study international business and work my way up the corporate ladder. But something happened in graduate school. I began taking courses on entrepreneurship. Those courses changed the way I thought about what to do for the rest of my life.
As a result, I completed my graduate degree working in a foreign country with the requirement of having to start my own business. I settled on an idea to sell traditional Peruvian products to clients in the United States through an ecommerce presence. In order to start this business, I had to learn how to design a website.
When I returned to Atlanta after completing my degree, contacts I made during Grad School started contacting me about developing websites for their businesses and organizations. I even had clients cancel existing (and paid) contracts with other website designers because I conducted business different than others. I treated my clients like a partner instead of a job.
I learned early on that people didn’t need a website designer. Anyone can design a website. What people need is a business partner. They need someone with a business background who can understand their organization and correctly represent their niche to ready customers.
And most of all, they need someone they could trust.
That’s when website design became very exciting for me. It was no longer just design. It was user experience, optimization for search engines, and strategically thinking through the entire fabric of a website to make sure it correctly captured a company’s niche.
But more than that, it was entering into the guts of a company with the owner and decision makers. It was creating second income streams for clients by opening up opportunities to monetize passions. It was drastically improving the user experience on highly trafficked websites. It was collaborating with talented colleagues around the world to create the best possible website for each client.
That’s how my mistake became my business.
