2500 small businesses were recently asked the following question:
“If you had to put all your marketing time and budget into only one channel, what would it be?”
Guess what the answer was?
SEO. And SEO won by quite a majority.
The survey was initiated by MerchantCircle/Reply.com and the available choices for the question were as follows (also including % of votes):
- Search Engine Optimization (32.9%)
- Traditional Media (19.7%)
- None of the Above (17.9%)
- Social Media (16.0%)
- Paid Search Advertising (9.8%)
- Mobile Marketing & Advertising (3.7%)
What I find so interesting about this list is that SEO beat Social Media by twice as much. Also, traditional media (billboards, newspaper ads, tv ads) still ranks second for these small businesses.
This shows the power of a high Google ranking when a business is starting to get off the ground. I think back to the small businesses where I have created a web presence, and SEO definitely had the biggest impact on sales and notice about the product or service.