Online Presence Consulting
Online presence consulting consists of taking the 10,000ft view of your web presence and creating an overall strategy.
Having a website is not enough. Having a Facebook page is not enough. Yet on the other hand, signing up for every available social media platform and having 5 websites is too much. A balanced approach must exist that covers the main bases of where users will be searching for your product or service.
Online presence consulting includes the following features:
- Online Marketing Strategy
- Domain Name Purchase Strategy
- Surf Engine Optimization (optimizing the path the user takes through the website)
- Training of all Employees regarding online communications about the company
- Coordination of blogs, tweets, and other messages from employees
- Use of particular platforms for specific purposes
- Deep understanding of user analytics and the communication of these results to respective management
Online presence marketing is for the small to mid-sized company looking to improve their overall web presence.
