Reputation Management
Has someone written something about you or your company that is simply not true? What can you do about it? How can you manage your online reputation when people can write anything they want, pretty much anywhere?
Whether you are a company, an organization, or an individual, it is imperative that you have control over your online brand. One negative online comment could derail a job opportunity, a sale, or a potential relationship. You may not be able to stop these negative comments, but you can take proactive measures to take control of your online reputation.
If You Don’t Define Yourself, Someone Else Will
The majority of comments or reviews are written when a person is angry. Therefore, when you allow someone else to define your brand, chances are, the definition will be negative. Many people will do an online search about you, your company or your services before ever meeting you in person. If they find negative content, they may never hire you or purchase your product.
Online reputation management does not consist of Orwellian control over what is said about you, but rather encourages the discussion to take place in a setting in which you are able to respond. When disgruntled people write negative comments on a 3rd-party site, you are at the mercy of that 3rd-party site to remove the comment or allow you to respond. On the other hand, if you provide a setting for these comments to be addressed, you show that you care and you are able to share your side of the story.
EPR Creations has been conducting successful Search Engine Optimization (SEO) campaigns for clients in a variety of fields over the past 3+ years. The research behind these SEO techniques combined with a proactive online web presence strategy are the foundations of a great website presence as well as a solid online reputation. In fact, EPR Creations’ core business services of SEO, Website Development, and Social Media Consulting are the most important aspects of managing an online reputation.
Proactive Approach
EPR Creations takes a proactive approach to reputation management. In many ways, if you are stuck with a deluge of negative comments, the damage has already been done. Online reputation management can restore that reputation, but it is much easier to be proactive at the beginning to encourage any negative comments to occur on your terms and on your web presence.
Quick Implementation
If an online reputation has gotten out of control, a quick and precise response is required to turn things around. EPR Creations sets out a phased plan to first conduct the tasks that will have the biggest impact.
Monitored Results
It’s not enough to have a proactive approach. Monitoring the results of the proactive plan of action is the next step to making sure the campaign is successful. EPR Creations uses analytic tools to keep an eye on any new comments or activity in order to continually monitor your online reputation.
If you would like to know more about the online reputation management services of EPR Creations and/or to discuss case studies, please call or email at 770.356.6749 | erik@eprcreations.com.
