Extensive research to determine the right SEO positioning strategy

Search Engine Optimization

Search Engine Optimization (SEO) is simply the utilization of on-site and off-site techniques to obtain a higher ranking in the search engines.

SEO is not a random guessing game of which keywords will work best for a website. Sometimes, the keywords necessary to target for a website are not the ones commonly assumed. Extensive research is required to base a SEO campaign on what users are actually typing into the search engines to find your product or services.

Search Engine Optimization is just one part of an overall online presence strategy. The keyword & competitor analysis conducted by EPR Creations also determines the best strategy to pursue for Social Media platforms.

What are the correct keywords?

EPR Creations utilizes the extensive business background to conduct a keyword and competitor analysis. Based upon the results, a positioning strategy for the search engines is then generated and implemented into the website structure and design.

Monthly monitoring of this approach ensures the most optimized website presence and the most users finding your website.

EPR Creations Search Engine Optimization consists of the following tasks:

Keyword Research

Keyword research seeks to answer the following questions:

  • What keywords are users typing into search engines to find your product or service
  • Are there niches that are not being targeted by other companies?

Competitor Research

This research looks into your known competitors as well as the competitors showing up higher than you in the search engines. Each competitor’s positioning strategy is analyzed to determine their relative strength for particular keywords.

Positioning Strategy Report

A report is generated that suggests a search engine positioning strategy for your website based upon the research conducted for keywords and competitors. The final positioning strategy seeks to capitalize on highly searched keywords where competition levels are low.

Implementation

The SEO positioning strategy is then implemented into the website using on-site and off-site techniques.

Maintenance

User and website analytics are monitored to make sure that the positioning strategy is succeeding in driving users to the website.

Here is a small list of EPR Creations’ clients who have benefited from extensive SEO campaigns:

Read an article about how EPR Creations helps decrease the advertising budget for small businesses – http://www.prlog.org/10976948