Atlanta’s High Museum and Mobile Phones
My wife and I just returned from the High Museum in Atlanta. Upon arrival to the museum this morning, we were told about a new mobile phone app the museum had just released to enhance the experience. I went to download the app on my iPhone and couldn’t do it over 3G because the app is over 20MB. Not to fear, the High Museum provides free WiFi, maybe for this purpose.
After downloading the app, called Art Clix, I could take a photo of any painting that is part of the new exhibit and the app would pull up information about that painting and the artist. For some of the paintings, there was even audio commentary. Once I was on the painting’s page, I could then share the information or comment on the painting. I could even view other people’s comments who were also viewing the painting at the same time.
I just thought this was brilliant. A lot of the people in the museum have smart phones. A lot of people are curious about the paintings they are viewing, more so than what the little plaque says that sits next to the painting. And it’s just cool to have the app recognize a photo of the painting and provide further details. I was really impressed and hope this trend continues to other museums.
I think this app could have even been expanded to include more information about the paintings and the artists. Sometimes the description was the exact same as the plaque’s next to the painting. That didn’t really add any value and ended up wasting time as I snapped a photo of the painting. But I’m sure they will improve this app. For the time being, great job High Museum.
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