EPR Creations LLC

User Can’t Access Google Analytics Account

I just ran into the issue of not being able to access the Google Analytics data to which a client provided to me. I have numerous other Analytics accounts showing in my Google Account, but for some reason this one would not show up.

The solution actually ended up being frustratingly easy. Here it is:

• Even if your Gmail account email address is all lowercase (your.email@gmail.com), your analytics account may be set up as both upper & lowercase (Your.Email@gmail.com).
• If your Google Analytics account is a mix of both upper and lowercase, and you try to receive access to someone’s account, it will not work, it must match exactly.
• The way to check this is to sign into your Google Analytics profile – www.google.com/analytics
• Click on Settings in the upper right-hand corner of the page.
• On the next page, you will see the email address as Google Analytics sees it.
• This is the email address to provide someone who is attempting to give you access to view their website analytics.

If you have any trouble, let me know in the comment box below.

Social Media Traffic

These numbers were just released showing the percentage of overall traffic per social media site:

• Facebook – 41%
• MySpace – 24%
• Gmail – 15%
• Twitter – 8%

My guess is that Facebook, Gmail, & Twitter’s share is rising while MySpace’s share is falling.

Another interesting trend is that Facebook is used as an email client.  I was talking to my wife about Facebook the other day and she does most of her emailing with friends through Facebook.  Think about it, you choose who can send you messages, so you automatically cut down on a lot of unwanted emails and wasted time by using Facebook as an email client.

Keep this in mind as you consider marketing initiatives for your company.  The trend may be moving away from email and towards email clients where the user can control who can & can’t email you.  They must trust you.