Continuing Education

Blog•on March 26th, 2010•No Comments

I’m currently attending the StomperNet Online Marketing conference in Midtown, Atlanta.  It is a 3 day event focused on teaching the tools necessary for increasing traffic to your website for your own business or for your client’s business.

This is my second conference like this that I have attended.  One of the ways I learn the most is by listening in as they do website reviews for conference attendees.  Internet experts will tear apart a website and describe what should be done instead and what the current best practices are.

Some of the interesting topics I pulled this morning were:

  • Help users navigate through your website.  Assume that your user needs help in knowing where to go and where to click.
  • The average user does not read text on a website.  You are lucky if they scan your bullet points.
  • Many people will access your website through an inner page, so navigation must be self-explanatory on every page.

Looking forward to picking up more knowledge on how to create better websites.