The true power of the social media networks has come about through the connection of these platforms on websites. Think of the Facebook Like button. If you are browsing the web, you don't even need to go to the Facebook page to tell your friends that you like a particular article, song or website simply by clicking the Like button. Add-ons like the Like button allow for easier and deeper connection points.
For organizations in the business of connecting with one another, a LinkedIn plugin exists that makes connecting a breeze. It is called the LinkedIn Company Insider Plugin.
Nick Bailey has written a thought-provoking article on Social Media highlighting the definition of the word 'media' when coupled with 'social.' I think the most important paragraph in the entire blog is this one:
He quickly dispels the myth that there are 800 million + Facebook people just dying to follow your brand. He also dispels the myth that just because someone likes your Facebook page, they will all of a sudden begin seeing everything you ever post. Facebook's algorithm makes it such that you usually will only see the feeds of those with whom you interact with the most.
I started EPR Creations a little over 3 years ago and so much has changed in that time. It used to be that you could do a little bit of Search Engine Optimization (SEO) for your website and get high rankings immediately. Google would consider a few items to determine your ranking. Now, there are 200+ features that are considered when ranking a website in the search engines.
Most large companies have on-site webmasters. These are the guys who run the website. Most big companies also have their own social media departments to control Facebook, Twitter and other platforms. But what about the small- and medium-sized businesses?
Congratulations. You've set up your Twitter account for your company. Now what? What is the best use of the next 5 minutes of your time?
Minute 1 - Fill in your basic information and get your company logo in there in place of of the Twitter egg.
Minute 2 - Search for other companies and friends who would be good contacts for your business. Follow them.
As my entrepreneurship professor recently said, Search Engine Optimization (SEO) should be the major focus of a website developer, as long as the year is 2005. SEO is the process of optimizing your website through keyword research, competitive research, keyword strategy, and then deploying this strategy through Meta tags and website content. It also consists of obtaining links to your site from people who recognize your worth.
In 2005, SEO was important. It still is, and being #1 on Google for a particular word or phrase is guaranteed website traffic. But SEO is no longer enough. Thousands of pages of websites are added to the Internet every day. It is becoming more and more difficult to get high placement on Google just using SEO techniques.