social media

Mar12

Rule #1 for Social Media

This is about as succinct as it gets. This one rule would save a lot of people and companies a lot of trouble online: If you wouldn't stand up in the middle of a room & shout out what you're going to say on social media, don't post it....
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Dec13

Jab, Jab, Jab, Right Hook Book Review

I listen to a number of marketing podcasts. It’s getting to the point where I need to mix up my podcasts because when a new marketing book comes out, the author is interviewed on almost every single podcast that I consume. It’s hard to get away from...
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Oct03

Follow Companies on LinkedIn

Interested in keeping updated on what certain companies are up to? LinkedIn makes this very easy. For any company listed on LinkedIn, you can follow that company and begin receiving their updates on your wall. This is not your wall shown to other people...
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Mar30

LinkedIn’s Company Insider Plugin

The true power of the social media networks has come about through the connection of these platforms on websites. Think of the Facebook Like button. If you are browsing the web, you don’t even need to go to the Facebook page to tell your friends...
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Mar08

Using Google+ in the Medical Field

It is becoming more and more necessary to have a presence on Google+. This is even more so if you are a doctor or are in the medical field. Articles and content shared on Google+ can actually provide an advantage in the search engines over sharing these...
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Feb15

Connect with Social Media

Nick Bailey has written a thought-provoking article on Social Media highlighting the definition of the word ‘media’ when coupled with ‘social.’ I think the most important paragraph in the entire blog is this one: He quickly dispels...
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Dec10

SEO Viewed Most Important

2500 small businesses were recently asked the following question: “If you had to put all your marketing time and budget into only one channel, what would it be?” Guess what the answer was?
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Sep19

The Internet Presence Manager (The New Webmaster)

I started EPR Creations a little over 3 years ago and so much has changed in that time. It used to be that you could do a little bit of Search Engine Optimization (SEO) for your website and get high rankings immediately. Google would consider a few items...
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Aug22

5 Minutes with Twitter

Congratulations. You’ve set up your Twitter account for your company. Now what? What is the best use of the next 5 minutes of your time? Minute 1 – Fill in your basic information and get your company logo in there in place of of the Twitter...
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Mar02

SEO vs. Blogging

As my entrepreneurship professor recently said, Search Engine Optimization (SEO) should be the major focus of a website developer, as long as the year is 2005.  SEO is the process of optimizing your website through keyword research, competitive research,...
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