StomperNet Disillusionment

Blog•on March 27th, 2010•1 Comment

I just returned from an Online Marketing Conference put on by StomperNet in Atlanta.  The conference runs through Sunday, but I left a day and a half early.  I walked out of 2 keynote speeches and wanted to walk out of the third today.  It was an astonishing disappointment.

Apparently they were able to charge a low price for the conference by allowing all of their speakers the chance to pitch their products.  So, the speakers didn’t actually teach anything about online marketing, they just spent their allotted time pitching their product.

I felt violated.  I spent money to attend the conference to learn about online marketing and instead I sat through commercials.

As someone attending the conference in order to learn how to better market the websites of my clients, I ended up pulling away very little about the topic that was to be the focus of the conference – “Online Marketing.”  StomperNet has pulled away from the core of what made them good in order to make a quick profit.

I guess the main thing I pulled away from the conference was that staying true to your core values as a company and staying true to what you do best will keep people more interested in the long run than violating trust and going for the quick money.  StomperNet has a great pool of knowledge on SEO and Online Marketing and they didn’t tap it at all.  Thanks for the unintended lesson StomperNet.