Websites for Small Businesses
In the last few years, websites have gone under an important shift from static to dynamic purveyors of information. Static means that the information is placed online, much like an advertisement, and it is there for people to come and see. Dynamic content means that a web page exists, but it’s content is continually updated by outside content relevant to the page, whether through Twitter updates, RSS Feeds, or Blog Entries.
Dynamic sites, as the word signifies, are exciting. They are always changing, and they give website users a reason to return to your site. If your website content is the same as it was 5 years ago, you are probably not attracting many repeat viewers to your site. You are losing out on business. You wouldn’t put up a billboard and leave it the same for 5 years, so why have you done that with your website?
The Atlanta Business Chronicle just had an interesting article about small businesses & their use of websites. According to the article, most small businesses still have a static website and they do not have E-Commerce capabilities built into their site. So they are not giving their viewers fresh content and they are not offering their users a chance to buy into their idea or product.
The Internet is changing so rapidly that you must keep your website and your content fresh. For real estate, location is the key (location, location, location!) With websites, content is king. You must have good, unique, and fresh content on your site to be noticed among the millions of new web pages being added to the Internet each day.
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