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Repost for InstagramAs a company or organization, you have a few options on collecting photography. The first option is to hire a number of photographers and pay them money to take photos. The second option is to tap into a large community of people already taking photos. At the end of the day, you'll have more and better photo choices with the second option. This post will describe how to set up an Instagram contest for the purpose of collecting photos along a particular topic, city, event, or cause:
To PDF or Not to PDFYou have some content to publish on a website. Should you present that content within a PDF file or on a web page? All things equal, go with the web page. Here's why...
Hootsuite vs TweetdeckEver get frustrated having to sign in and out of all of your social media accounts in order to post on different platforms? Ever wish you could view multiple streams of information from Twitter within your account? That's what the Hootsuite and Tweetdeck platforms allow you to do. Hootsuite & Tweetdeck provide a dashboard from which you can keep an eye on a variety of social media content and a way in which to update multiple accounts from one location. These two options also make it possible to schedule posts in advance.
Personal BrandingWhen I think of the topic of building a personal brand, I picture a slimy salesman selling snake oil. It all seems so cheesy and fake. That's not the type of personal branding I want to cover here. The personal branding I am referring to has more to do with online reputation management and positioning yourself online as someone knowledgeable about a particular industry.
Photo and Video MarketingPhotos and videos will not magically make themselves known online. It is imperative to optimize online photos and videos for each platform that you use. There are four common items you can add to a photo or video within most platforms to optimize the content. These items are:
Social MediaI've found that one of the best ways to talk about social media is to discuss it in terms of a networking event or a business meeting. Picture this scenario. You are running about 15 minutes late to a networking meeting. You know that most of the people at the meeting work in a particular industry. You've also met some of these people before at other events but you don't know the majority of the people. You finally arrive and see a number of different sets of people. What do you do now?
Targeting Online ContentUn-targeted content added to a website is like a billboard placed in the desert. No one is going to see it. By targeting content, you make that content more likely to be seen by a specific audience. It's like moving the billboard to a road heavily trafficked by people interested in your content. So how do you target content?
Make Connections on LinkedInI no longer keep a resume. LinkedIn is my resume. I keep it up to date on a regular basis and it contains more information and more clickable links than a paper resume could ever hope to accomplish. If people ask for my resume, I send them my my LinkedIn URL. Many people stop there. LinkedIn only becomes an online resume but not a social network or a place to build connections. But LinkedIn is set up perfectly to be able to make connections and that is what this blog post will cover.