Apparently, 71 million people watched other people play video games last year. This is surprising a lot of people. But I think they are looking at it incorrectly. These people are not necessarily watching people play video games just for entertainment. They are watching people play so they can learn how to play the game better themselves.

In fact, I think the next trend will be watching videos of people working. Before you hit the back button in your browser, consider this. I’m not talking about watching people dig ditches or flip burgers. I’m talking about watching people work in software. And not just any people. I’m talking expert users of programs.

I can envision a time when expert Photoshop, Excel, or WordPress users will charge money to let others view a live screencast as they work. I would likely pay for this. I love watching people work in programs I use on a daily basis. I always learn new tips and techniques that improve my workflow and use of that program. How-to videos aren’t necessarily what I am talking about here. I’m talking about watching experts go through their ordinary work in a software program. That probably won’t garner 71 million views, but I do think there would be a ready audience.

Erik Rostad

Author Erik Rostad

Erik Rostad started EPR Creations in May 2008. He works with universities, international organizations, and executives on their online presence.

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