Once upon a time, there was an architect who designed a university campus. In the main quad, she only put grass between the buildings. No sidewalks. People were indignant. They didn’t know where students and faculty would walk. The architect patiently waited three months until crumpled grass footpaths emerged. She then paved over these “user-generated” footpaths. Instead of placing sidewalks where she thought people would walk, she waited to find out where they actually did walk and then created the sidewalks.
Website measurement tools now exist where we can see how users are interacting with the website. I may think they’ll go one way when in reality they’ll go the other. It’s important to measure the site and make updates based upon evidence, upon how users are actually using the website instead of how we want them to use the website.