A website without a positioning strategy is like a billboard in the desert. Search Engine Optimization (SEO) is the process by which a strategy is implemented into a website and overall online presence.

Strategy sessions consist of initial Advanced SEO research in three main areas:

  • Existing user behavior analytics
  • Keyword Research – how are people searching for your products, services, or ideas?
  • Competitor Research – how have your competitors positioned their online presence?

Based upon this research, I generate a SEO Report the proposes a positioning strategy going forward. This report is discussed over phone or in person as part of a strategy session.

Final deliverables vary by organization, but most strategy sessions consist of the following:

  • Keyword & competitor research and analytics
  • A list of proposal keywords and key phrases to begin targeting
  • Integration of the final positioning strategy into the new website
  • A list of questions people use to search for relevant services, which can
    be used within an FAQ section or as individual blog/news posts
  • Suggestions on how to implement the strategy on social media and other 3rd-party platforms