Photo and Video Optimization

Photo Video Optimization
Categories: Digital Marketing, SEO, Social Media

Photo and Video MarketingPhotos and videos will not magically make themselves known online. It is imperative to optimize online photos and videos for each platform that you use. There are four common items you can add to a photo or video within most platforms to optimize the content. These items are:

  1. Title
  2. Description
  3. Keywords
  4. #Hashtags

I like to think of this in terms of a billboard. Not optimizing a photo or video online is like having a billboard in the middle of the desert. The more information you can add to the photo or video, the more that item will be like a billboard in the middle of a city.


A hashtag is a common way that keywords are designated in platforms such as Twitter, Tumblr, and Instagram. Now, Facebook has also joined the fray and will begin using hashtags. This will have the effect of giving more power to the search engines. Instead of going to specific platforms to search for trends around hashtags, users will go to the search engines to search hashtags across all of these platforms. This makes it even more imperative that you optimize photos and videos with hashtags when provided the opportunity.


Once you have uploaded a video to YouTube, you have the option to add a title, description, tags, category, and location. Make sure all of these are filled in. For title, try to include the video topic, location, and anyone in the video. The description should be one to two sentences further describing the video. With tags, cover the topic, location, people, etc in 1-3 word phrases. Five to eight tags is a good amount.


Post your videos to both YouTube and Vimeo but optimize them in different ways. Don’t ever use the same title, description, and tags for each video or you could run into duplicate content issues with Google. Optimize these videos in a different way to realize two sets of search potentials.


Flickr is a photo sharing platform. Flickr allows you to add a title, description, location, person, and tags. It’s better to add 5 photos containing this information than to add 500 without any information.


Istagram is a mobile-only program. You can only take photos from a mobile device and then upload them directly within Instagram. There are no title, description, tag, etc fields in Instagram. The way you account for tags/keywords is to use hashtags. You can also name your location. This feature is powered by Foursquare and shows a list of locations near where you took your original photo. One tip – don’t ever post automatically from Instagram to Twitter. It’s better to open Twitter and upload the image directly from within the program. That way, the image will be available within Twitter as opposed to requiring the user to open the image in a different page, as is the case with Instagram.

The content above is from a presentation given at the Metro Atlanta Chamber on Friday, March 23, 2013 by @ErikRostad

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