Hootsuite vs TweetdeckEver get frustrated having to sign in and out of all of your social media accounts in order to post on different platforms? Ever wish you could view multiple streams of information from Twitter within your account? That’s what the Hootsuite and Tweetdeck platforms allow you to do.

Hootsuite & Tweetdeck provide a dashboard from which you can keep an eye on a variety of social media content and a way in which to update multiple accounts from one location. These two options also make it possible to schedule posts in advance.

HootsuiteHootsuite

The Benefits
  • Hootsuite is free for up to 5 social platforms
  • Add content from Twitter, Facebook, LinkedIn, Google+, MySpace, and Foursquare
  • Schedule Tweets for specific dates and times
  • Auto-send new content from RSS feeds
  • Use in any browser
  • Use on any mobile device
  • Pull basic or detailed engagement analytics
  • Create a team and determine permissions for each team member
  • Add columns consisting of your wall, lists, keywords, searches, mentions, messages, and favorite posts
  • Use Hootsuite Apps to add content from MailChimp, Instagram, YouTube, Blogger, Tumblr, Evernote, Flickr, WordPress, Vimeo, Reddit, and Stumble Upon
The Negatives
  • Bit.ly, the URL shortening service, is not available in Hootsuite
  • The free option only covers 5 social profiles. Anything above that will cost money
  • Facebook’s EdgeRank algorithm that determines the location of your post to other Facebook connections/fans can decrease the importance given to Facebook posts created in Hootsuite

TweetdeckTweetdeck

The Benefits
  • Tweetdeck is free
  • You can add an unlimited number of Twitter accounts
  • Both Browser & Desktop versions
  • Schedule Tweets for specific dates and times
  • Bit.ly URL shortener
The Negatives
  • No team collaboration features
  • Only Facebook and Twitter can be pulled into Tweetdeck
  • No Facebook Pages can be pulled into Tweetdeck
  • No analytics

Conclusion

If your primary focus is Twitter, Tweetdeck is the best social media management tool for you to use. If you plan to manage multiple social profiles, you should use Hootsuite.

Other Resources

If Hootsuite or Tweetdeck don’t float your boat, give the following options a try: Sprout Social, Sendible, Grab InBox, Buffer App, and Commun.it.


Which social media management tool do you use and like best?


The content above is from a presentation given at the Metro Atlanta Chamber on Monday, June 17, 2013 by @ErikRostad

Erik Rostad

Author Erik Rostad

Erik Rostad started EPR Creations in May 2008. He works with universities, international organizations, and executives on their online presence.

More posts by Erik Rostad

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