seo Tag

Photo and Video MarketingPhotos and videos will not magically make themselves known online. It is imperative to optimize online photos and videos for each platform that you use. There are four common items you can add to a photo or video within most platforms to optimize the content. These items are:
Google Panda Duplicate ContentGoogle has released multiple updates to their famed algorithm this year. One of the major updates addressed the issue of duplicate content. For example, if the New York Times posts an article and someone else copies and pastes that article verbatim on a website, Google will punish that site by decreasing the rankings in the search engines. The website that has more prestige and the website that first posted the content is considered the originator. Anything else is considered duplicate content.
2500 small businesses were recently asked the following question:
“If you had to put all your marketing time and budget into only one channel, what would it be?”
Guess what the answer was?
I started EPR Creations a little over 3 years ago and so much has changed in that time. It used to be that you could do a little bit of Search Engine Optimization (SEO) for your website and get high rankings immediately. Google would consider a few items to determine your ranking. Now, there are 200+ features that are considered when ranking a website in the search engines. Most large companies have on-site webmasters. These are the guys who run the website. Most big companies also have their own social media departments to control Facebook, Twitter and other platforms. But what about the small- and medium-sized businesses?
Google has just made some important changes to how your local listing shows in the search results.  Please read below to find out what these changes are and what you can do as a small business owner to stay on top of these changes. Until just a few days ago, when you searched for Atlanta Pizza Delivery, Google's organic search results would show a list of 7 or so Local companies serving in your area or the area you specified (Atlanta). From a marketing point of view, the great thing about this was that you didn't have to be ranked high within Google's organic rankings to still show up on the 1st page of Google results. You could just set up a free Google Local page and your information would show up.
As a website developer, I like to experiment with new technologies, ideas, and marketing concepts on my own websites or businesses to understand them completely before I use them on client's websites. In this post, I'd like to highlight one business and what I've learned about Search Engine Optimization (SEO) through this particular website.
In case you've been in a cave the last few weeks, Google just introduced an upgrade to their search process that delivers search results instantaneously as you type. If you haven't tried it yet, give it a test drive - So what does this mean for you as a Google user and for you as a business owner who has a website.  Here are a few thoughts:
Research company Hitwise just reported that Facebook passed Google as the most visited website in the USA last week.  Facebook had 7.07% of all visits to the web and Google had 7.03%.  The bigger side to this story is that Facebook's traffic is growing at rapid rates while Google's traffic has more or less plateaued. This has enormous implications for online marketing.  What this says is that people trust Friend Results more than Google Search Results.  This may be obvious to marketers everywhere, but have online marketing companies changed tactics for their clients?