Blog•
on September 24th, 2011•
There are two basic ways to connect your website to Facebook.
- Facebook Like Button
- Facebook Like Box
Facebook Like Button
The Facebook Like Button adds a like button to your web page and allows your user to ‘like’ that website page. If the user clicks the like button, this doesn’t add their number to the complete number of Facebook Fan Page likes. It does however show up on that user’s Facebook account as something that they liked. That is why you can have 24 likes on your website and only 14 likes on your Facebook Fan Page. If you use the Facebook Like Button, the likes will not add to each other.
Facebook Like Box
The Facebook Like Box connects directly with your Facebook Fan Page. If your website user clicks the like button within your Facebook Like Box, that will add to the total number of likes you have on your Facebook Fan Page. The box provides a more direct contact with your Facebook Fan Page. If you are interested in building the number of overall Likes to your Facebook Fan Page, then use the Like Box.
If you use WordPress, here are links to two great widgets that will do exactly what you need for each of these options:
Facebook Like Button – Like-Button-Plugin-For-Wordpress
Facebook Like Box – Facebook Like Box WordPress Plugin
Blog•
on August 10th, 2011•
There are so many choices out there for promoting your company online. You can now have a Facebook fan page, multiple company Twitter feeds, a Linkedin profile, a Google places account, etc. Which ones should you choose for your company?
Are they all necessary?
No, they are not. There is no one size fits all answer for which option to choose. It really depends on your industry and where your potential clients are located.
Another important question is, with all of these additional options, how important is your website?
For some companies, a simple Facebook Fan page may do the trick. You actually might not need a full-blown website. You can now add a store to your Facebook fan page to sell your products, music, or services on your Facebook page. That may eliminate your need of setting up an Ecommerce website. I bought horse riding lessons for my wife a few weeks back and the time slot sign up calendar was on the horse farm’s Facebook page instead of their website.
However, Facebook is the only option from the list above that at this point could really take the place of your website. And even with the benefits of a Facebook fan page, it is still a good idea to have a website be the hub for your company. Use the profiles (Facebook, Twitter, LinkedIn) to do what they do best – connect you to people and potential clients. But use your website to do the following:
- Your website should be the place where people interested in going deep into your company information should be able to search and find everything they want. Most users will not require that level of information, but make it available for those who do.
- Your website should connect to a database so that any information that users choose to provide are collected in your records forever.
- Your website should point to all ways that users can connect to you. Some users prefer Facebook others twitter, and some may just want to follow your rss feed. But give them a way to connect and stay in touch.
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