In this post, I will be discussing the purpose of photos on social media platforms. I will cover how to take the photos, where to place them, and how to optimize them.
At the basic level, photos place the viewer at a location in a way that a simple description will not do. Photos are also shown to lead to more interaction online, even if the photo was not taken at the described event. 
When I think of the topic of building a personal brand, I picture a slimy salesman selling snake oil. It all seems so cheesy and fake.
That's not the type of personal branding I want to cover here. The personal branding I am referring to has more to do with online reputation management and positioning yourself online as someone knowledgeable about a particular industry. Follow Erik Rostad on Twitter for updates related to online marketing.